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Why AI Fails Without a Clear ICP—And How to Fix It with Better Prompts
The problem isn’t the AI—it’s the lack of context. Without a clear Ideal Customer Profile (ICP), even the best tools fall flat.
Inside the Atlas Reasoning Engine: Salesforce's Brain for Enterprise AI Agents
Salesforce’s new Atlas Reasoning Engine powers Agentforce with advanced "System 2" thinking—bringing analytical reasoning, not just responses, to enterprise automation.
Model Context Protocol (MCP): What It Is, Why It Matters, and How to Implement It
The Model Context Protocol (MCP) bridges AI models with real-world data and tools, unlocking new possibilities for interactive and up-to-date AI systems.
The Power of AI in Sales Enablement: Enhancing Productivity and Efficiency
AI is revolutionizing sales enablement by boosting productivity, streamlining processes, and improving decision-making. This article highlights key use cases and benefits.
