Why Most Business Cases Fail
You've probably been there - spending hours building what seems like a perfect ROI model, only to have it brushed aside by decision-makers. The common pitfalls?
- Too focused on product features rather than business outcomes
- Generic value propositions that don't speak to specific pain points
- Numbers without narrative
- Complex calculations that lose the executive audience
- Missing the strategic angle
The Art of Value Storytelling
The Three Pillars of Compelling Business Cases
Business Impact First Start with what keeps executives awake at night:
- Revenue impact
- Market position
- Customer experience
- Competitive advantage
- Risk mitigation
Numbers That Tell Stories Transform dry statistics into compelling narratives:
- "3 hours saved per day" becomes "15% more time for innovation"
- "99.9% uptime" becomes "protected revenue streams"
- "30% cost reduction" becomes "funding for strategic initiatives"
Strategic Alignment Connect your solution to strategic initiatives:
- Digital transformation goals
- Market expansion plans
- Customer experience improvements
- Innovation agendas
