The 15-Minute Meeting Prep: AI-Powered Research for Better Sales Conversations

Stop spending hours preparing for sales meetings. With the right AI prompts and a 15-minute workflow, you can walk into any meeting better prepared than 90% of sales reps. Here's how to do it.

The 15-Minute Power Prep Framework

The 15-Minute Power Prep Framework

The "Everything Important" Prompt

You are an expert sales researcher. For [COMPANY NAME]:
1. Summarize their last earnings call
2. List major initiatives for this fiscal year
3. Identify recent leadership changes
4. Highlight technology investments
5. Note any relevant news from the last 30 days
Format: Bullet points with source links for verification.

The "Find the Money" Prompt

Based on public information for [COMPANY NAME], identify:
1. Current fiscal year budget priorities
2. Major cost centers
3. Digital transformation initiatives
4. Efficiency/automation projects
5. Compliance/regulatory investments
Include specific quotes from executives where available.

Minutes 5-10: Stakeholder Intelligence

Executive Research Prompt

For [EXECUTIVE NAME] at [COMPANY]:
1. Summarize their career trajectory
2. Recent presentations or articles
3. Key initiatives they're driving
4. Their public statements about our space
5. Common ground/talking points
6. Their communication style and preferences
Source: LinkedIn, company blog, news articles, social media

Team Dynamics Prompt

Map the relationship between these stakeholders:
[LIST OF MEETING ATTENDEES]
Include:
1. Reporting relationships
2. Previous collaboration history
3. Shared initiatives
4. Potential competing priorities
5. Decision-making authority

Minutes 10-15: Strategic Preparation

1. Agenda Optimization Prompt

Based on this research, create a strategic meeting agenda that:
1. Aligns with stakeholder priorities
2. Addresses identified pain points
3. Demonstrates relevant expertise
4. Creates engagement opportunities
5. Drives toward clear next steps

Question Strategy Prompt

Generate strategic questions based on research:
1. Value-exploration questions
2. Pain-point validation questions
3. Initiative alignment questions
4. Budget/timeline discovery questions
5. Next steps commitment questions
Sort by priority and conversation flow.