Introduction
SEO has entered a new chapter—powered by Large Language Models (LLMs) like ChatGPT, Claude, Perplexity, and Google's AI Overviews. Ranking on page one isn't enough anymore. You need to be cited as a trusted answer in AI-generated summaries.
This guide skips vague timelines and gives you tactical, platform-agnostic execution steps for modern SEO teams.
1. Optimize for AI Visibility
- Use descriptive H2/H3 headings to outline key sections.
- Start each section with a clear answer or definition.
- Break long content into bullets and FAQs.
- Include a summary or TL;DR at the top of long-form content.
- Use anchor links and semantic structure for quick navigation.
Goal: Make your content easily parsable and extractable by LLMs.
2. Strengthen Your Technical SEO Foundation
- Expose key answers in clean HTML—no tabs or accordions.
- Implement FAQPage, Article, and Organization schema.
- Speed matters. Use Google PageSpeed Insights to optimize load times.
- Ensure mobile and accessibility compliance.
- Check crawlability regularly using Search Console and Screaming Frog.
Goal: Ensure LLM crawlers and AI engines can fully access and trust your site.